Magento is a leading open source eCommerce platform used by huge number of businesses globally. Initially released back in 2008, eBay took over Magento in 2011 showing a remarkable growth in the market.
It has both paid Magento Enterprise as well as free Magento Community Edition If you are looking for enhanced features than you can customize it as well by adding extensions. It has lot of free as well as paid extension available Magento Marketplace. You can get some of the most used free extensions at TheCodingTutor Marketplace.
Magento has the distinction of being the MOST popular CMS for e-commerce. Magento literally dominates the e-commerce market with around 26% share; such large scale adoption and popularity shouldn’t obviously be without some very strong reasons. Here are the top 10:
1. Magento is Open Source
Magento Community Edition is free. You can install, alter or use this edition of Magento in any manner you like. If you have a Magento specialist by your side, it’s possible to supercharge the Magento code and power up the ecommerce website with new features and desired functionality by installing Magento extensions. These extensions are made available through Magento Connect marketplace.
2. Community Support
Since it’s an open source solution, there’s a large community of developers around the world working on it on a day to day basis, ensuring the eCommerce platform is up to date, secure & fast. Help is readily available.
3. Built for E-Commerce
WordPress, although considered a full-blown CMS today, isn’t built specifically for e-commerce like Magento. That’s precisely why Magento scores over ‘Wordpress + WooCommerce’ and ‘Drupal + Drupal Commerce’ combos. This eCommerce solution comes preloaded with scores of features and specs needed to put up a functional e-commerce website.
4. Highly Scalable
Magento is suitable for small e-commerce companies serving just one town or a state as well as MNCs. It grows with your business; regardless of the kind of e-commerce features or enhancements you need, Magento will never fail to surprise you.
5. High Performance
When it comes to page load speed, query processing time and other such performance parameters, Magento emerges as a winner again. A few hundred milliseconds of delay in processing user requests can literally kill an e-commerce website’s potential to convert site visitors into customers; Magento with high-end caching techniques such as Varnish and other DB optimization techniques leaves e-commerce enterprises with no complaints.
6. Flexible Magento has open system architecture; a Magento specialist can therefore help create appealing and highly unique user experiences corresponding to different types of access devices. It is also possible to add customized back-end workflows to meet specific business requirements. With Magento, a modular ecommerce solution at the core, you’re in control of how you want your ecommerce website to look and perform.
7. Multi Tenant
With one backend CMS, Magento allows you to create multiple online stores. You can control all of your inventory, billing tasks, customer records etc. from a single admin dashboard.
8. Easy Integrations
Integrating Magento with a multitude of third party services including payment gateways, database applications, shipping, shipment tracking etc. is quick and easy. In addition to this, the platform is already associated with Google Analytics, Google Checkout and Google Base.
9. SEO Friendly
Much like WordPress, Magento is a highly SEO-friendly content management system. It comes preloaded with various SEO features such as search engine friendly URLs, sitemaps, layered navigation, URL rewrites, meta tags, descriptions etc.
10. Support for Mobile Commerce
Both Community and Enterprise editions of Magento e-commerce CMS are now incorporating multiple HTML5 capabilities, thus ensuring provision of superior mobile shopping experiences. From image scaling and AV capabilities to gesture based controls, Magento based stores can also have drag and drop features.